Have you just discovered the all
time worst kept secrets of the hospitality industry? Not only is staying in a
serviced apartment less expensive, it provides you with more space, more
privacy, and more freedom than staying in a hotel room! But
what is it - “a serviced apartment”?
Indeed the name varies between
different countries, between different languages and even within the same
language, moreover, the services provided also vary, blurring product
descriptions and concepts. This lack of clarity is challenging for the industry
because clients might be misled in their expectations of the level of services.
The present article aims at
bringing clarity and at conveying to clients what they have as a right to
expect from serviced apartments in comparison to hotel rooms. The term ‘serviced apartment’ is
traditionally used to describe an apartment alternative to hotel stamping accommodation for short/long stay leisure or business travelers.
Serviced Apartments – mainly
studios, (one room that can be used as living area and sleeping area, a little
kitchenette and a separate bathroom), or two- or three-bedroom apartments
typically found in urban locations, ranging in standard from budget to deluxe.
All are fully furnished and include:
- En-suite bathrooms
- Fitted kitchen or kitchenette
- Lounge/dining area sometimes including a sofa bed or pull down bed
- Working area, desk, office chair, internet access & direct telephone line
- Daily or weekly cleaning & laundry service (most properties have either shared laundry facility or an in-apartment washing machine)
The drivers behind serviced
apartment usage are space, the ability to self-cater and price. Three years
ago, the main factors were independence, comfort
and the ability to entertain
friends.
This reflects the growing maturity of
the sector and the steadily
increasing understanding among leisure and business travelers of the benefits
apartments can offer over traditional hotels.
Serviced
Apartments vs
Hotel Rooms
Traditional hotels have a number of
advantages such as easy search and booking option, low deviation in standards
(especially in chain hotels), breakfast included, in-house sport and leisure
facilities, room service and supportive staff 24 hours a day, superior location
in the city, free parking. However, most of these advantages have
downside as they boost hotel rates and lock you in a lower space room with
constant dependence on the hotel staff and services. For objective conclusions,
however, there is a need for more detailed comparison indeed:
A Home Away from Home
Although a classic hotel operator
and a serviced apartment provider share the same objective — selling an
accommodation for a night —serviced apartment providers attempt to provide ‘a
home away from home’, personalized service and larger living spaces. Moreover
serviced apartments are also aimed at guests seeking to stay for an extended
period of time in hotel-like accommodation. In meeting guests’ needs,
apartments tend to be larger than standard hotel rooms and include kitchen
facilities. The attraction of serviced apartments is that they offer the
comfort and facilities of a hotel, with the privacy and facilities of home.
Quality
of Fit-Out and Amenities
Unlike hotels, serviced apartments
are fully furnished and contain en suite bathroom facilities, a fitted kitchen
or kitchenette and a lounge/dining area that includes a sofa bed. The standard
of a property is likely to define the level of amenities provided. Commercially
oriented serviced apartments generally provide a working area, a desk and an
office chair. Internet access and direct telephone/fax lines are important.
Public Areas and Services
In comparison to traditional
hotels, public areas provided by serviced apartments are usually limited to a
small reception/lobby and, potentially, one small communal lounge/breakfast
area or none at all. In case there is no reception area any customer service or
concierge service usually is only a phone call away. Serviced apartments may
also provide a small meeting room or meeting rooms, but that is not very common
compared to hotels. The services offered by the apartment provider are usually
limited to apartment cleaning (commonly once or twice per week, with optional
daily service at extra cost), laundry and reception. Upscale properties may
provide laundry equipment in each apartment, whereas properties of a lower
standard may provide access to shared laundry facilities.
Food
and Beverage Facilities
Serviced apartments may in rare
occasions provide a breakfast room but because of the availability of kitchen
facilities in the unit, serviced apartments unlike hotels usually offer no
extra services, such as restaurants and bars. If a restaurant/bar is provided,
it is often leased out or operated by a third party. In many instances,
serviced apartments providers recommend a range of partner restaurants nearby.
Price
and Savings
Serviced apartments are usually
cheaper than hotel room stays due to the following reasons: hotels require a
larger staff, maid service for serviced apartments is generally provided less
frequently than in hotels, hotels have at least one restaurant which is costly
to run, most hotel rates include a daily breakfast cost. Moreover, having the
kitchen facilities in the apartment gives the client the option to eat home
instead of eating out and so make an instant saving.
Preferred Family Accommodation
Larger space in comparison to hotel
rooms, the ability to self-cater and price make serviced apartments perfect
type of accommodation for family travelers especially on extended visits.
Serviced apartments offer more space, privacy and convenience when traveling
with a family let it be leisure or business trips. In case of the latter
serviced apartments can definitely ease the stress of business trips and reduce
the necessity for return trips home - a strength from the perspective of the
corporate employer.
Serviced apartments providers offer
all the amenities of traditional hotels, but with the space, comfort and
privacy of a full residential apartment. Apartments give you the ultimate
combination of space and value.
Thank you for sharing such great information.
ReplyDeleteIt is informative, can you help me in finding out more detail on
what are serviced apartments.
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